Indiana Hospital Association
To mark its 100th anniversary, IHA partnered with us to reinvent their visual identity and web presence, honoring a century of impact while positioning the organization for the future.
Industry
- Healthcare
Initiatives
- Rebrand
- Strategy
- Art Direction
- Copywriting
- User Experience (UI/UX)
- Website Design
- Website Development
- Print Design
IHA Connect is the online hub for the Indiana Hospital Association’s 170+ member hospitals. It offers tailored access to directories, advocacy materials, data tools, and collaborative forums—all designed to empower hospital staff and health system leaders. From policy alerts and regulatory resources to patient-safety coalitions and vetted vendor solutions, it’s a central touchpoint for professional development, peer collaboration, and operational support.
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IHA needed a logo that felt distinctly Indiana while avoiding the common clichés uncovered in our competitor design audit. Drawing inspiration from the original 1801 state seal, we crafted a symbol that’s grounded in heritage yet expresses optimism and progression. Paired with a stackable wordmark, the result is a versatile identity that can be applied seamlessly across both print and digital applications.
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Leaning into Indiana’s state flag colors of blue and gold, we adopted these tones as the foundation for the IHA rebrand. Our goal was to build a palette that meets accessibility and contrast compliance for digital applications, while also conveying the warmth and trust expected of a hospital association. Complementary accents — from calming green hues to soft neutrals — keep the system approachable and clear, ensuring the brand feels modern yet firmly rooted in care.
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We worked with IHA to redesign and simplify their website, reducing complexity and page count while focusing on what matters most. The result is a modern, easy-to-update platform built to reach a targeted audience of policymakers and media—helping IHA tell its story more clearly and strategically.
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“The new site and branding looks fantastic. We’ve been overwhelmed by the positive feedback. I want to thank you and your team for all the time and hard work you put into it. We love working with you and couldn’t be happier!”
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